McCain Backers Prefer TV To The Internet
Tuesday, September 30th, 2008
John McCain’s supporters prefer to get their news and entertainment from television, while Barack Obama’s supporters tend to be “media generalists” who get their news and entertainment from assorted media platforms.
A new study by media agency MediaVest found that 65 percent of voters are paying more attention to the presidential election campaign than they did in 2004 and that 50 percent plan to increase their election-based media use through the election.
